This has been really exciting for us. We’ve been fortunate enough to have the opportunity to work we a group of really talented individuals, from the famous private school Hyper Island… .Known for the high skill level of it’s students. We were truly lucky to have this opportunity to work with such a motivated group. We Asked them to create an introductory film for our website. One that would truly set us apart.
We’ve been working with Paracord Bracelets for a long time now. But there are still people who are unaware of what it is and how it can be used. That is the real reason we decided to have this short film made.
We want people who are new to Naimakka Paracord Bracelets to understand what an awesome piece of outdoor gear it is, where it comes from and how it can be used in emergencies. We want to show people that the Naimakka Paracord Bracelet is so much more than just a fashionable accessory.
After meeting the students we set out to create a brief that they would follow. Once it was completed they got to work.
The Brief; Find a fun way to communicate the incredible versatility that the Naimakka Paracord Bracelets offer, demonstrate different situations our customers can use their Naimakka Paracord Bracelets, examples included;
– How to make fire with Paracord
– Set up traps with Paracord
– Replace broken shoelaces with Paracord
– How to fish using Paracord
Educate the viewer on the origin of Paracord, how it was originally discovered by Paratroopers durring WWII and how that transitioned into civilian use after WWII.
We are truly happy with the final results, the amount of work put in to the making of this introductory video is astounding. But hard work pays off and we can consider this project a success.